Blanca has worked in the beer industry for over 10 years. Her passion for craft beer led to a career in the industry and she’s striving to help others achieve the same. She is a Certified Cicerone® and worked for Stone Brewing and Firestone Walker before landing at Highland Park Brewery. She has experience in Retail, Marketing, Sales, Beer Education, and Management. In 2018 she took over the Pink Boots Society Los Angeles chapter which led to her eventually joining the Pink Boots Society Board of Directors and is now the current President. Being a first generation Mexican American that succeeded in breaking into an industry that can be exclusionary drives her to help build resources and opportunities to create inclusive spaces for those traditionally excluded. It is at the crux of her mission to empower folks to pursue their passion and break barriers.