With over 2 decades of experience in the food and beverage industry, Julie Rhodes is an authority on beverage sales, digital marketing, leadership, and distributor partnership management. She is the owner and operator of Not Your Hobby Marketing Solutions, an educational services and business consulting company built specifically for growing craft beverage brands, where she teaches small to medium-sized beverage alcohol companies how to increase sales by learning how to work smarter, not harder. In addition to being an educator and strategic advisor, she is also a business writer, public speaker, is Cicerone Certified, a national committee chair and local chapter leader within Pink Boots Society, and a member of the BA, the North American Guild of Beer Writers, the American Cider Association, Women of the Vine & Spirits and multiple state brewery guilds. When not working, you can find her spending time with her husband and two boys in the Rocky Mountains of Colorado or on the couch watching sci-fi movies.